Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Kärkimedia Young Lions Award: YoungLions

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
This campaign is an invitation for the Finnish Young Lions competition held by Kärkimedia, the national newspaper brand. hasan&partners, Helsinki created a press ad with a painted Cannes Lion statue on it. The Lion was painted by real blood, sweat and tears of previous Young Lion winners. We wanted to communicate that winning the award is tough but it helps your career. In addition to the press ad, we created a video on how the past winners gave a piece of themselves and how the painting was made. As a cherry on top, the actual artwork was done by an "old lion", a successful Art director and artist Ossi Piipponen, who is about to retire and give his seat to the new breed.
Credits Other credits

Clients: Niina Tielinen, Kimmo Laaksonen, Krista Laine

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news