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Top 6: March 23rd 2011

Speeding: Enjoy the Ride

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Top 6: March 23rd 2011
The 'Enjoy the Ride' campaign via 303 Group, Perth acknowledges the frantic world we live in and takes a holistic approach to reducing speed. Culturally the campaign couldn't have come at a better time. The 'Slow Movement' is gaining traction across the developed world. The TVC suggests that we take a look at not only how fast we drive, but also how fast we live. When we slow them down they both become more rewarding and less stressful.
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DOP: Andrew McLeod

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