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Top 6: March 23rd 2011

Kraft: Mac & Jinx

Top 6: March 23rd 2011
Crispin Porter + Bogusky has developed a fun new Twitter game called "Mac & Jinx" for Kraft Macaroni & Cheese. It's based on the old children's game of Jinx, which is played when two people (usually unintentionally) say the same thing at the same time. (Typically, the person who's then first to say "Jinx!" jinxes the other person, who is subsequently barred from speaking until he or she is released from the jinx.) Mac & Jinx works similarly - it uses an algorithm to monitor people who utter the phrase "mac and cheese" on Twitter, randomly selects pairs of them and sends them @ messages and a link offering free Mac & Cheese to the person who responds first.
Credits Other credits

Interactive Design Director: Pelun Chen

Designer: Doug Menezes

VP Director of Interactive Production: Ivan Perez-Armendariz

Executive Integrated Producer: Ryan Moreno

Integrated Producer: Chance Woodward

Development Partner:

VP Executive Experience Director: Matt Walsh

Senior Experience Designer: Hanna Rosenblom

Experience Designer: Nam Nguyen

Creative Technology Director: Dan Fox

Content Management Supervisor: Tamsin Mariner

Content Supervisor: Spencer Holmes

Content Manager: Jessica Francis

Assistant Content Manager: Carrie White

Business Affairs: Tania Mecias

Traffic Managers: Chrissy Wamsher, Jackie Boeheim

Group Coordinating Producer: Jake Johnson

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