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Top 6: April 27th 2011
Outdoor

Bar Aurora and Boteco Ferraz: Drunk Valet

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Top 6: April 27th 2011
To increase awareness about drinking and driving, Ogilvy Brasil did an experiment. They organised a different valet to park the costumers' cars: a drunk one. So, as people refused to give up their keys and argued, they delivered the message in the parking ticket: NEVER LET A DRUNK DRIVER TAKE YOUR CAR. EVEN IF THAT DRIVER IS YOU. A handy reminder of Bar Aurora and Boteco Ferraz before their first drink.
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