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Pennzoil: Pennzoil Pride


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The Pennzoil® Pride campaign taps into the consumer’s emotional connection with the brand through the idea that Pennzoil® is more than just a motor oil. It’s part of peoples’ lives. The campaign leverages real-life stories and the tremendous heritage of America’s trust in the Pennzoil® brand to show its importance yesterday, today and tomorrow. Pennzoil® Pride generates excitement around the brand, a sense of community and an invitation to belong.
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