Campaign Brief: Inamato, Rasmussen and Tutssel: Creativity for Change

Panel discussion - Creativity for Change. Despite the industry's reputation for only selling product for the everyday consumer, this panel discussion at the New York Festivals explores some of the last decade's most influential campaigns that have changed social behaviour.

Learn how key campaigns have created movements across the world, from Boston to Brisbane, and what you should be focusing on to further promote social change.

Speakers: Rei Inamoto, chief creative officer, AKQA; Rob Rasmussen, chief creative offiver, Tribal DDB; and Mark Tutssel, worldwide chief creative officer, Leo Burnett.