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Top 6: May 18th 2011

IKEA Kitchens: Holidays

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Top 6: May 18th 2011
Three Drunk Monkeys and IKEA have enlisted the help of a potty-mouthed kid to promote their kitchen range and highlight the frustrations people feel when they try and install a kitchen themselves.

Ellie Quinti, IKEA's Advertising Manager, said: "IKEA wanted to have some fun and acknowledge that installing a kitchen can often be a truly frustrating experience. We wanted to bring to life the messaging that IKEA can help people plan, deliver and install a kitchen, whilst avoiding teaching their kids colourful, new words."

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