Sony Ericsson: Xperiments Campaign Video

Sony Ericsson was launching the new range of Xperia™ smartphones. Technical difficulties in the past meant there was some pretty bad brand sentiment on one of their most critical launch channels: Facebook. Iris Sydney was tasked to turn that around.

The Idea? Iris staged a live online experiment with emerging comedian, Tommy Little, locked in a room, with very little except his Xperia™ and a live video link. Over the next 8 hours, Tommy had to get as many people as he could to like him on Facebook. By doing whatever it was they asked him.