Miami Ad School | ESPM: Great ideas don't come that easy

A good ad idea doesn't come that easy. To create a big campaign demands effort, hard work and dedication. To show that at Miami Ad School ESPM you learn to create instead of just copy, Y&R Sao Paulo recreated some great all time famous headlines using Letraset, the now defunct type sheet. The art was inserted in the trade press and in selected publications for college students.