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Larsen: Salami Tasters

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In this new campaign/promotion from Target and Larsen, Atlantic Canada gets the chance to feel smug about the fact they’re the only region in the country to carry Larsen’s bologna, salami and hot dog products. The creative plays on the idea that having something this delicious (that other Canadians can’t have) makes the rest of the country really jealous. So jealous, they’re willing to go to extreme lengths to get hold of “the meaty jewel of Atlantic Canada.”
Credits Other credits

Creative Group Head: Jenny SmithrnDirector: Thomas NeuspielrnProduction House: KeenrnAccount Director: Laurelyn BerryrnAccount Manager: Jennifer Pittmanrn

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