Make Up For Ever: HD Not Retouched

Make Up For Ever through You to You, Paris launched its HD NOT RETOUCHED campaign. Everyone knows (or should know) that these days ads, photos and videos are retouched. You may be surprised at how much is done, lashes drawn in, fine lines and wrinkles erased, dimples eradicated, pretty much the subject is made perfect. By highlighting the HD line, anyone could get makeup with a flawless finish.