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Tourism Victoria: Play Melbourne

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Roll the dice, look for a clue, pick one - any one and…go! What if we were to chuck out the map and let the magical side of Melbourne guide us through its exciting streets and treats? Nothing ventured, nothing gained. A playful trio throw caution to the wind letting chance play its hand in their journey and embark on a mad, fantastical exploration of the city’s enchanting underbelly. Director Ben Quinn of The Sweet Shop and Publicis Mojo, Melbourne reveals the remarkable “secrets” of Melbourne that can be found if one dares to play.
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Team Leader: Kellie Lennon

Strategy: Tania Farrelly

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