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Melbourne International Film Festival (MIFF): Potato Peelers
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Clemenger BBDO Melbourne will today launch the 2011 Melbourne International Film Festival (MIFF) with a quirky TV and Cinema spots. MIFF is a new client for Clemenger BBDO, Melbourne and the campaign marks a new direction for the Festival. Every year, there are hundreds of films to choose from and whilst cinephiles will try another, there's a perception amongst wider audiences that international films can be a bit 'hit and miss'. The campaign attempts to solve this by communicating that any of the films are worth giving a go, as MIFF have carefully selected each one.Clemenger BBDO Melbourne ECD Ant Keogh says this campaign is designed to challenge the myths surrounding international films.
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