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Top 6: May 23rd 2012

Tulipan Condoms: Customized Condoms

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Top 6: May 23rd 2012
After 30 years, the most effective defense against HIV is still the condom. The problem is that "Wear a Condom" messages have become meaningless, especially to a generation who doesn't like to be told what to do. So,Y&R New York created a new line of products, including personalized condoms, that allowed and encouraged the youth to have fun and interact, while still protecting themselves and others. On the website, users were able to personalize their condom as part of a competition where the best 500 condom lines with the most votes were chosen and produced.
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Interactive Agency: Intacto

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