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Top 6: August 3rd 2011

Hyundai Elantra: Shell

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Top 6: August 3rd 2011
Hyundai, via Innocean Worldwide, has launched a new campaign for their Elantra model; directed by Prodigy's Brent Bonacorso with post production by Animal Logic.

Elegantly executed, the car is delicately disassembled by a complex, robotic machine to reveal a smaller Elantra inside. The concept being "All the things you expect of a big car, now inside a smaller one."
Credits Other credits

General Manager: Amanda Wheeler

Group Business Director: Tim Hiley

Senior Business Manager: John Larkin


Director of Marketing: Oliver Mann

Senior Manager Marketing Communications: Alex Pinsuti

Brand Communications Manager: Bilgen Tug

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