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PSA: Weapon


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Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) via Y&R New York to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
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Cliff Skeete is CD/AD

Bruce Jacobson is CD/CW

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