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Outdoor

Ariel Washing Powder: Fashion Shoot


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"Fashion Shoot" is a new Ariel campaign from Saatchi & Saatchi Stockholm - a live/digital event took place in downtown Stockholm at the Central train station and is running across Sweden, Denmark and Norway. People got to control a giant robot that shoots stains (with ketchup, chocolate etc) at a conveyor belt of high end designer clothing inside a giant glass tube constructed in the station. If you shoot and hit/stain a piece of clothing it then gets washed with Ariel in front of you and the clean garment is then sent out to the winner. People could participate live and online through the Ariel Facebook pages.
Credits Other credits

Event Production: Atomgruppen

PR: MSL

Media: MediaCom

Creative – Erik Hiort af Ornäs

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