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Top 6: September 14th 2011

Phillips: Obsessed with sound

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Top 6: September 14th 2011
From Tribal DDB Amsterdam and Philips comes the “Obsessed with Sound” campaign, an interactive online experience starring the Grammy-winning Metropole Orchestra. As we’ve seen recently, it can be difficult for an electronics company to demonstrate how they “get” a purer audio experience better than anyone else, with JBL choosing to get endorsements from a wide array of musicians who use its equipment. For Phillips’ line of audio products, Tribal DDB opted to utilize a single musical entity, an entire orchestra, separate it by instrument type, and then break it up by individual musicians.

By following the “Hear Every Detail” tab on Philips’ Facebook page, users are guided to a new window. A camera pans around on the orchestra, and with the click of the button, a user is able to separate one instrument out from the rest of the orchestra and read a short biography of the musician behind the instrument.
Credits Other credits

Design: Robbin Cenijn

Creative Technologist: Ian Bauer

Executive Producers: Marcel Kornblum, Mark Pytlik

DoP: Matias Boucard

Technical Lead: Jan Willem Penterman

Strategy: Henk Rijks

Account: Sandra Krstic

Production: Jeroen Jedeloo, Richard Land, Christy Wassenaar

Interactive Production @ Stinkdigital: Peter Arato, Dan Beattie, Philip Bulley, Magnus Dahlstrand, Dave Luff, Marcel Kornblum, Neil Nand

Orchestra: Metropole Orchestra

Conducted by Jules Buckley

Composition: I’m No Prototype

Composed by Berend Dubbe & Sonja van Hamel

Music supervisor: MassiveMusic

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