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Toyota Prius: Family


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In the latest campaign for Toyota Prius, Saatchi & Saatchi LA partnered with The Sweet Shop and Eight VFX to introduce a new character: People Person. The spot, 'Family', is a triumph for production in its ability to tell a story using a variety of visual effects, some technology based and others human-engineered.
Other credits

ECD(s): Margaret Keene, Chris Adams, Mike McKay

CD(s): Ryan Jacobs, Jeff Church

ACD/Copywriter: Andy Kadin

ACD/Designer: Zach Richter

Copywriter: Kimberly Ragan

Art Director: Rebecca Johnson-Pond

Production Artist: Clint Hudspeth



Director of Integrated Production/Multimedia: Tanya LeSieur

Broadcast Senior Producer: Jennifer Pearse

3D Producer: Carl Deo

Project Manager: Alexis Ross



Group Account Director: Marisstella Marinkovic

Account Director: Marisstella Marinkovic

Account Supervisor Landon Nguyen

Account Executive: Suyun Wu



Strategic Planning Director: Sara Bamossy

Planning: Sara Bamossy/Regan Zajac



Communications Director: Samantha Johnson

Business Affairs Manager: Karen Mahoney



Production Company: The Sweet Shop

Director: Mr. Hide

DP: John Toon

Art Director: Justin Trask

Production Designer: Sean Hargreaves

Chief Executive Officer: Paul Prince

Global Executive Producer: Sharlene George

Executive Producer: Tracy Mays

Head Of Production: James Okumura

Producer: Tim Ferino



Post/Effects: Eight VFX

CD/VFX Supervisor: Jean-Marc Demmer

EP(s): Baptiste Andrieux, Shira Boardman

VFX Producer: Donna Langston

VFX Coordinator: Douglas Scruton

Roto and Paint: Marianne Magne, Chris Fregoso, Natalia Schkliar

3D Artist(s): Mathias Jourdes, Shuichi Nakahara, Kevin Culhane, Oliver Arnold

3D Supervisor(s): Giancarlo Lari, Vania Alban-Zapata

Compositor(s): Raphael Mosley, Andy Davis, Mathieu Caulet, Yann Mallard, Stephane Allender, Marcelo Pasqualino, Dave Stern, Joe Chiao, Tony Petitti, Colleen Smith



Editorial: Bikini Edit

EP: Gina Pagano

Editor: Avi Oron

Assistant Editor: Sterling Robertson



Music: Agoraphone Music

Music Supervisor: Beth Urdang

Licensed Music Track: "Got To Be Free"

Artist: The Kinks



Music Editorial: Go Home Productions

Editor: Mark Vodler



Sound Design: Lime

Sound Designer: Rohan Young

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