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Elementary Teachers' Federation of Ontario: Eraser (teaser)


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Vote Against Kids campaign from Smith Roberts Gravity, Toronto comprised of two phases: Teaser and Reveal. The Teaser phase used four 15 sec spots and print ads designed to get the attention of the public. The Reveals (TV, print, radio & web) were designed to put education on people's minds when they go to the polls.
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Digital Strategists: Leigh Himel, Jordan Herald

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