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Web Film
Lions Clubs International: "Rockin' the Vest"
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Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video created Serve, Milwaukee features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video.
Original Score: Peter Batchelder, Independent Studios |
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