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2012 Clipsal 500 Adelaide: The Race that Rocks

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Getting V8 Supercar drivers to take part in the filming of a commercial between qualifying laps on the Philip Island event was just one of the challenges facing KWP! and the team at Kojo.

The new campaign to launch the 2012 Clipsal 500 Adelaide uses the theme 'The Race That Rocks' and brings it to life via the hand clapping and foot stomping of the events’ drivers, their teams and a legion of fans.

Aside from a couple of ‘rhythmically challenged’ drivers, the fact they were all preparing to race in another state meant a shoot with three synced cameras, a green screen and a military-like precision operation on Victoria’s Philip Island one week, followed by a similarly challenging shoot a few weeks later back in Adelaide capturing the fans and warehouse backdrop.

The end result is a simple, tribal and high energy campaign that brings together the two key features of the event (racing and rock concerts) without a menu of activities and multiple audience messages.
Credits Other credits

Account Team: Sylvia Mason, Andrew Carracher

Production Team: Di Willson, Micky Grant, Ann Romeo, Nic How

Art Team: Nigel Wapper, Dan Parsons

Strategy: Sylvia Mason

Client Team: Miriam Whitford, Luisa Spiniello, Rhiannon Kingate

Photography: Richard Lyons

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