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NytCam: NytCam. The city lives in the here and now.


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NytCam is a permanent online element of nyt.fi, the website of the Helsingin Sanomat newspaper's weekly Nyt supplement – Nyt means "now" and Helsingin Sanomat is the largest circulation daily in the Nordic countries. In November 2012 Nyt was completely redesigned, and the NytCam was added as a permanent feature of the nyt.fi website. Agency: 358, Helsinki

The service broadcasts live HD webcam footage from around the city in the here and now. NytCam can be, for instance, in the kitchen of a Michelin-starred restaurant or at the surprise gig of a great band.

The cameras stay in one place for varying lengths of time from a week or so to a longer while to just a few hours during a special event. People can suggest places they want the camera to go to. Where would you want the camera to peek? Have your say at nyt.fi/cam
Credits Other credits

PR Creative - Anna Lundqvist



Technical production: Byroo, Good Mood



Client: Helsingin Sanomat



Caroline Lilius

Sari Jussila

Terhi Vaalavuo

Ville Blåfield

Anne Saloranta

Vesa Lindqvist

Juhani Mykkänen

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