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Top 6: November 9th 2011
Interactive
Philips: See What Light Can DoTop 6: November 9th 2011
The recently launched 360-degree campaign, has been created to deliver on Philips' ambitions to simply enhance life with light. At the heart of the campaign sits the 'lightshow' - an interactive platform that lets people experience what light can really do for their homes, and brings to life the Philips LED lighting portfolio. Using a series of unique lightover (light-makeover) videos filmed all over the world (29 lightovers filmed in 8 countries), Philips will motivate consumers to share these and their own experiences. In unison with social and mobile media, the 'See what light can do' campaign will introduce consumers to a new and inspiring view of the power of LED light.
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