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Cotlands: Driver


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The main objective was to get South African corporates and the general public to donate funds that will assist Cotlands to continue with the great work they’re doing. To achieve this TBWA Hunt Lascais needed to highlight the great work they’ve done and get the media in particular, to pay attention to what Cotlands are currently doing – which is to help guide and care for all vulnerable children in South Africa, guidance and care that also extends to families and communities. They essentially act as heroes and role models to all the vulnerable children who don’t have any. The truth is that if as a child you’ve had a great hero in your life, then as an adult you’d automatically want to become a hero to another child because you understand the importance of having a hero in your own life. This essentially led the agency to the idea that Children who have heroes, become heroes.
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