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Top 6: January 11th 2012
Interactive

Honda Civic: Off the Grid

Top 6: January 11th 2012
To support the launch of the 2012 Honda Civic, Wieden + Kennedy London has created a unique 360º video experience that lets viewers venture into the unknown. Inspired by the Street View experience, 'Off the Grid' is an interactive film that explores incredible environments.

The Civic design team threw out what they knew and started afresh, exploring every path. Off the Grid reflects how rewarding a journey into the unknown can be.

The experience takes users to places they'd never get a chance to see otherwise, or lets them experience familiar locations in an entirely new way. From a previously unexplored Alaskan ice cave to an underwater art museum where growing reef means the sculptures won't be visible in a few months' time.

You can go Off the Grid at www.youtube.com/hondacivicUK
Or find out more about the locations and filming (along with some panoramic location stills) at http://hondaoffthegriduk.posterous.com/
Credits Other credits

Agency Producer: Matthew Ellingham, Anna Smith

Digital Producer: Kieran Weir

Interactive Creative Director: Gavin Gordon-Rogers

Designer: Jon Harris

Account Team: Vicki Sales, Paulo Salomao, Joe Thomson

Project Manager: Marc D’Abreo

Community Manager: Matt Simpson

Planner: Kevin Chesters



European Communications Manager, Honda Motor Europe:

Ellie Tory



Music: Human



Production Company- Partizan

Producers- Louise Gagen, Darren Goldberg



360º Filming- TTX

D.O.P- Jon Boyce

Technical Advisor- Andrew Yardley



360º Player- yellowBird

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