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TV

Ancestry.com: Real Discoveries: Scot


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Breaking next week, this is Duncan/Channon, San Francisco's 's first work since winning the Ancestry.com business earlier this year.

These two new TV spots address the fact that, while the world’s largest online resource for family history had hooked those who had visited the site, the uninitiated didn’t know what to expect. To tap into what’s most compelling and emotional about the brand, the Duncan/Channon team set out to find real people who were interested in their family history, but had never tried Ancestry.com, then put them on camera and see what they discovered. To bring to life and capture their authentic experiences, the agency enlisted the help of award-winning documentary filmmaker Sean Dunne. The result is sometimes poignant, sometimes funny and always totally real.
Credits Other credits

General Manager/Partner – Andy Berkenfield



Head of Production – Patrick Degan



Post EFX/Editorial

• Post Production: Barbary Post

• Executive Producer: Kristen Jenkins

• Editor: Nadav Kurtz

• Producer: Susannah Wijsen

• Assistant Editor: Regina Rivard

• Smoke Artist: Greg Gilmore

• Animation: Buck

• Creative Director: Ryan Honey

• Executive Producer: Maurie Enochson

• Producer: Drew Bourneuf

• Art Director: Trevor Conrad

• 2D Animators: Alex Perry, Manny Skiles

• Production Coordinator: Ashley Hsieh



Music

• Music: Squeak E. Clean Productions

• Producer: Lindsey Pollard



Sound design

• Audio Mix: One Union Recording

• Engineer: Eben Carr

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