Rodolfo: Check in with Air China

How could Rodolfo, Sweden raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.
The results: Reach: 1,200,767 Likes: +3,114 Engaged users: 15,347 Happy winners: 24