JCDecaux: Some signs can't be ignored

Ignoring stop signs is the main cause of car accidents. JCDecaux wanted drivers to pay more attention to them. Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv put up ads near junctions to resemble stop signs but with a twist, the hand in the sign was actually giving "the finger". Drivers who saw our ad realized they should pay attention and never ignore a stop sign.