TV ad: Crown Zero Zero Four: Fatherhood

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The campaign brief for Marcus Thomas, Cleveland is that even though 004s are thin, they are effective.
A 24-second banner ad starts with 18 enigmatic and annnoying seconds of six young kids screaming, crying, shouting “no.” As one of the boys approaches the camera we realize that the entire video has been shot through an invisible, thin film, and that that film is strong enough to keep the child at bay. Supered type states: “Feel everything. Except the joys of fatherhood."