Interactive ad: JIM TV CHANNEL: Mug shot

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Top 6: February 8th 2012

Jim TV most watched series The Police continues with the fourth season’s new episodes in January 2012. The Facebook app is meant to further increase the large Facebook group of The Police, and promote the new season to old friends of the series. Agency:358, Helsinki

RESULT:
Users of the Facebook app made thousands of mugshots, and by posting them on their own Facebook profile they promoted the fourth season of the The Police reality series.
The size of the Facebook group doubled during the first week of the campaign.