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Chevrolet: Route 66 Super Bowl XLVI ad competition


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The Super Bowl isn't just about football anymore!

In a massive worldwide search, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration for Chevrolet's Route 66 Super Bowl XLVI ad competition to have their commercial air during the telecast of the big game on February 5, 2012.

The winning commercial is 'The Happy Grad', a humorous spot created by 26 year-old Long Island resident Zach Borst. The Route 66 ads which were submitted had more than 32 million total online views between December 22, 2011 and January 14, 2012.

Borst revisited the scene of his winning spot in Long Island with several key cast members to celebrate his victory.

'The Happy Grad' in the ad, a overzealous student mistakenly believes that he has been given a new Chevrolet Camaro by his parents for his graduation gift when his eyes are diverted to the bright yellow, stylish automobile from his actual intended gift - a small refrigerator. In a burst of joy he proposes to his girlfriend, who readily accepts, and celebrates with his friends as his parents and the neighbor - who is the actual owner of the vehicle - look on in shock!

'The Happy Grad' was filmed on location near his home on Long Island during a weather window that offered Zach, along with the cast and crew only four hours to complete the project. Borst, an aspiring filmmaker, has been producing films since his childhood and has founded his own production company, Goat Farm Films, based in New York.
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