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Carsa: Domino

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BBDO client, The Niagara Region Sexual Assault Centre, or CARSA, recruited 10 different charities in the community to make one powerful point: The effects of childhood sexual abuse show up in a lot of unexpected places. We used one woman's face to represent this domino effect. The original poster makes the point that the odds of her falling victim to other social ills is very high. We made our point by, literally, making her the poster child for a slew of charities in the community.
Credits Other credits

photographer: billy seigrist

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