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Heineken: The "No" Answer

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Heineken and Wieden+Kennedy Amsterdam is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken®'s Facebook page - https://apps.facebook.com/heinekenserenade/

'The Serenade’ is part of the brand’s ‘Open Your World’ global campaign which celebrates and encourages aspirational behaviours among adult consumers. It follows the recent launch of ‘The Date’, which celebrated a man taking a woman on a legendary date, set to the catchy 1960’s Bollywood track, Jaan Pehechaan Ho by Mohammed Rafi. Through the app the same band that appeared in the ad will create songs for Heineken® fans.

On Thursday 9 February, Heineken will host 'Serenade Live', an 8-hour YouTube event, during which Heineken fans around the world will get the chance to ask someone out on a date in a legendary way with a serenade. This unique serenade will be written and performed live to their loved one by the Serenade Band. Event viewers will be able to watch their reaction live, and interact with the Serenade team - the presenter, the Band, and some rogue sound engineers – via Heineken Twitter, Facebook and Youtube.
Credits Other credits

Planners: Richard Oldfield & Stuart Parkinson

Group Account Director: Clay Mills

Account Lead: Dan Colgan with Jasmina Krnjentin

Digital Producer: Arnaud Ronquillo & Guido van den Meersche

Project Manager: Sharon Kwiatkowksi

Business Affairs: Barrie Williams

PR: Héloïse Hooton



SERENADE APP PRODUCTION



PRODUCTION PERFECT FOOLS

Account Director: Patrick Gardner James Goode

Producers: Markus Björk, Patrik Sundberg, Elin Lager, Louise Carell, Drew Popple, Johanna Boäng

Developers: David Genelid, Martin Torhage, Mattias Hallqvist, Stefan Lagergren

Designer: Viktor Watterbäck

Tech Lead: Björn Uppeke

Motion Designer: Karl Nord

Photographer: Alexander Radsby

Art Director: Art Director



FILM PRODUCTION



PRODUCTION COMPANY PASSION RAW

Director: Willem Gerritsen

Director of Photography: Rolf Dekens

Producer: Bruce Williamson

Executive Producer: Dan Scott-Croxford



EDITING COMPANY JUSTIN MAGNESS

Editor: Justin Magness



AUDIO POST THE AMBASSADORS

Sound Designer/Mixer: Rens Pluym



MUSIC

Artist / Title: Mohammed Rafi, "Jaan Pehechaan Ho"

Music Company: Saregama PLC / Orchard Enterprises

Music Supervisor: Agoraphone, Beth Urdang

Musical Director: Jonny Gee



POST PRODUCTION GLASSWORKS

Flame: Morten Vinther

Grade: Scott Harris

Producer: Phil Linturn





LIVE EVENT PRODUCTION



PRODUCTION INFOSTRADA / CMI

Production Director: Joris Boerhof

Executive Producer: Nancy de Kort

Director: Danny Melger

Editor in Chief: Job Mastenbroek





DIGITAL MEDIA



AKQA AMSTERDAM

Executive Creative Director: Nick Bailey

Associate Creative Director: Ivar Eden

Planning Director: Laurence Parkes

Strategic Planner: Xavier Feliu

Executive Producer: Kristopher Smith

Group Account Director: James Scott

Senior Technical Manager: Andrew Scanlon

Technical Delivery Manager: Chris Williams

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