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Top 6: February 29th 2012

Amnesty International: Freedom Dictionary

Top 6: February 29th 2012
Over a year has passed since the beginning of protests in Middle East and North Africa, and severe human rights abuse still endures. There is no respect for freedom of speech. Protesters are being censored by their governments. Internet access is being blocked in these countries. And without words, there can be no revolution. Therefore, to mark a Global Day of Action on Revolutions in Middle East and North Africa, Amnesty International Portugal via Torke, Lisbon is giving these protesters a voice, setting their words free and amplifying their message through social media networks. We're launching the Freedom Dictionary project, a collective dictionary that holds 155 thousand words. These words will be set free by people, through the internet.

To take part in this project, just go to, choose a word and share using social media networks. The chosen word will bear the name of the person who released it, crediting those who choose to participate.
On World Press Freedom Day, 11 copies of the dictionary will be printed and mailed to eleven countries where revolutions are taking place.
The names of the people who released the words will also be featured on the printed version. Words that are not released will not be printed in the dictionary, being replaced by a blank space.
Other credits

Advertising Agency: Torke Lisbon

Chief Creative Officer: André Rabanea

Client: Amnesty International Portugal

Digital Production Company: Wiz Interactive

Creative director: Nuno 'Ninja' Mendes and Frederico Roberto

Creative supervisor: Bob Ferraz

Copywriter: Bob Ferraz

Art Directores: José Sobral and Rui Pica

Art Assistant: Joana Mateus

Developer: Luís Dias

Creative project Manager: Pedro Patrício and Frederico Ferreira

Editor: Tiago Soares

Music: Kaazim Zareb - Tareeq Sahraawee

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