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Gol Airlines: Valentine's Flight

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Brazilian airline company GOL created an online campaign to make its Facebook page jump from 12k fans to over 200k in less than three days – becoming number 1 in the category. During the Valentines’ weekend a series of images containing empty seats were uploaded on the company’s wall, without warning. The first users to see the images and comment the seat numbers won a pair of return tickets to any of GOL’s destinations.Agency: AlmapBBDO, Sao Paulo
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Full Credits

Creative Director: Luiz Sanches

Co-Creative Directors: Luciana Haguiara, Sandro Rosa

Art Directors: Guiga Giacomo, Ricardo Pocci, Renato Fernandez

Redator: Ricardo Wolff, Marcelo Pignatari

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