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TV

StubHub: Pinata


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StubHub empowers fans to get the tickets to the games and shows they want to see, even on the day of the event. The new integrated national campaign introduces the “Ticket Oak,” a 30-foot-tall talking animatronic tree with tickets for leaves to underscore this fact. In the TV spots, directed by veteran Mike Maguire, the Ticket Oak delivers tickets to a sold out concert and bestows last minute tickets upon a sports lover. But, because not everyone can have a Ticket Oak, each spot resolves with the fact that everyone can use StubHub to get great tickets to live events with the same amazing results. This was all done with the help of 4 puppeteers and the amazing team at Anatomorphex (www.anatomorphex.com )who helped bring the Ticket Oak to life.

In addition to the TV work, StubHub is launching an interactive print ad with QR codes that not only allow the Ticket Oak to speak to the user, but will then deliver geo-targeted ticket listings. Print ads will also run in iPad editions of targeted magazines next week Page takeovers on ESPN.com and NYTimes.com will bring the Ticket Oak to life and have him deliver ticket listings based on geography and genre. OOH will launch in top markets throughout the country next week, as well.
Credits Other credits

Production Co. Managing director – Shawn Lacy

Editorial Assistant – Ben McCambridge

Editorial Executive producer – Saima Awan

Editorial Producer – Suzy Ramirez

Production EFX company Managing director – Andrew Bell Production EFX Producer – Nicole Fina

Lead 2D artist, Smoke – Mark Holden

Senior colorist/US creative director – Mark Gethin

Telecine assistant – Derek Hansen

Telecine producer – Amanda Ornelas

Sound mix engineer – Peter Rincon

Assistant engineer – Stephen Selvaggio

Props– Anatamorphex (Animatronic tree)

Owner/fabricator – Robert Devine

Art buyer – Justine Barnes

Representation – Greenhouse Reps, Gary Hurewitz

Print Production company – Kim Comeaux Production Services Retoucher – Gigantic Squid, Ian Goode

Head of brand and creative – Michael Lattig

Offline marketing manager – Jen Millet

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