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Oak: Hungrythirsty - Are You Stupid?

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In 2011 OAK flavoured milk created a new occasion called Hungrythirsty – a state of weak indecision, where you're neither hungry nor thirsty but a bit of both. In 2012 OAK is back curing hungrythirsty with a whole host of new activity. The campaign, via The Monkeys Sydney, picks up where it left off, featuring Sergeant John Henry and his one-man mission to 'Kill Hungrythirsty Dead'.

Says Scott Nowell, Executive Creative Director of The Monkeys: "Last time the Sergeant John Henry character scared so many people into buying OAK, he had to do another one."

Paul Lorimer, Marketing Manager OAK said: "We are excited about continuing to educate consumers about Hungrythirsty and its only cure... OAK."

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