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Aids Awareness: Shot

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from creative director Edson Athayde:
"The fastest growing group of people infected by the HIV virus is heterosexual women under 30. The spot is based on the simple idea that transmitting HIV, even unwittingly, is akin to murder. This thought is brought to life dramatically by concluding scenes of sexual relations with a murderous twist."
Credits Other credits

Producer: Jess aan de Wiel

Editorial Company: Cut+Run/London

Editor: Steve Gandolfi

Project Manager: Christina Bell

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