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Reggae Reggae Sauce: Put some Music in your Food

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Reggae Reggae Sauce is launching its first TV and cinema advertising campaign using the brand strapline ‘Put some Music in your Food’.The £2m campaign, created by JWT London, will air for the first time on ITV on Thursday 3rd May and run until mid-August.The ad, which uses claymation, was crafted by Aaardman Animations and features Levi Roots cooking up a BBQ in the back garden of a house in Brixton. Singing the “It’s so nice I had to name it twice” Reggae Reggae Sauce song – the tune that sealed the deal for him on Dragon’s Den – Levi splashes sauce onto sausages, kebabs and chicken drumsticks.
Credits Other credits

Account Director: Dan Duffett

Account Manager: Patrick Netherton

Media agency: Zenith Optimedia

Media planner: Siadat Elbadri

Sound: Grand Central

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