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GUIGOZ: Let's speak Baby

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“Api pluki boo goga? Ehi daba popi tuya!”* What parent has not wondered exactly what their 8-month old baby was trying to tell them? What parent isn’t constantly trying to understand their baby better every time it speaks? After all, understanding a baby means understanding its expectations better and, above all, its needs. This is the role Guigoz has set itself for more than 100 years and which the brand expresses through its slogan: “Guigoz. Let’s talk baby”. Publicis Conseil has launched a poster campaign to spread the “Let’s talk baby” campaign inside underground stations. Everyone can discover what the babies are saying by scanning the QR code on each poster.
Credits Other credits

Art buyer Jean-Luc Chirio, Anne Traonouil (Elysian Fields)

Application Iphone

Agencies : Publicis Conseil et Marcel

Creatives Directors: Steve O’leary (Publicis Conseil), Julien Benmoussa (Marcel)

Créatives: Antonin Jacquot (Publicis Conseil), Philippe d’Orgevillle (Publicis Conseil), Laurent Nicourt, Nicolas Martinez (Marcel) et Samantha de Biasi (Marcel)

Equipe commerciale et production : Céline Colin (Publicis Conseil), Nathalie Do Dang Vinh (Publicis Conseil), Laure Quilis (Publicis Conseil), Thomas Ceccaldi (Marcel), Vanessa Peronny (Marcel), Julien Dassonval (Marcel), Kevin Gast (Marcel)

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