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Top 6: May 2nd 2012

Automotor: Concept Car

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Top 6: May 2nd 2012
The unexpected "concept car" at the annual automotor exhibition. This car was "designed" by a drunk driver. Automotor is the main car exhibition in Israel, it's target audience is cars and driving lovers from all ages.

The exhibition took place during 4 days throughout the Passover holiday and drew hundreds of thousands of people. The exhibition gives the importers and car manufactures a platform in which they can show off their new car designs and all of the new developments in the car industry.

In light of the increasing numbers of accidents in the past few years, the exhibition organizers have decided to implement a move that articulates responsibility and safe driving. In a prime location, a lavish stage, exactly the way a new car or a concept car is showed off, a crashed car that has been through an accident was showed off.

Hundreds of thousands of people were exposed to the display and were not indifferent to it, the Crashed Car Display was one of the most photographed displays.

The model standing next to the car conversed with the audience and encouraged them to share their thoughts throughout the social networks.Without a doubt, one of the more interesting and attention drawing cars in the 2012 Automotor exhibition was a car that would not drive any more.

Agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv.
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Account Supervisor: Aviv Ben Zikri

Digital Art Director: Ohad Tsaroom

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