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InsuranceLine: Unspoken Promises - Income Protection Insurance

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InsuranceLine's new "Unspoken Promises" campaign bucks the category trend of selling insurance through fear; instead portraying the purchase of life, funeral, or income protection insurance as an act of love. It has taken the "down and dirty" out of retail, ensuring even the most response-orientated executions are underpinned by the most fundamental of human emotions.

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