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SKY Sport: Rowing

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SKY Television has secured the rights to broadcast the London 2012 Olympic Games in New Zealand. And for the first time, Kiwi sports fans will be able to witness every moment of the world's biggest sporting event the way it's meant to be seen - across 5 dedicated channels on SKY Sport. To pique viewers' interest in The Games, DDB New Zealand created spots that delve deeper than your average sports highlights reel, and offer an insight into what makes each sport uniquely impressive at the Olympic level.
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Voiceover: Brian Cox

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