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New World: Lucky Day
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This campaign from Colenso BBDO and .99 New Zealand is based on the notion that every day is a new one, full of opportunity. And our moods, activities, relationships, the seasons, and even the weather affect what and how we eat on a daily basis. But whatever kind of day you're having New World is an integral part of it. The unique style of the ads was achieved by shooting a mix of film formats including 35mm, 16mm on a Bolex, Digital HD and even a couple of shots on an iphone. This visually arresting combination was further enhanced with stock library footage and complemented with individual music tracks.
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