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Radio

GAIN: Gain - Cargo Shorts


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Gain detergent's new radio campaign features sophisticated voices singing about average unappealing garments. The spots bring Gain’s fresh scent to life.The campaign was created by Lapiz, the Hispanic marketing agency of Leo Burnett, and aired in both Spanish and English to reach Hispanic bilingual listeners in the U.S.
Other credits

Agency: Lápiz

Client: Gain

Chief Creative Officer: Laurence Klinger

Creative Director: Ciro Sarmiento, Maria Bernal

Copywriter: Ciro Sarmiento, Maria Bernal, Flávio Pina, Hilary Haselton

Agency Producer: Matt Monahan

Account Supervisor: Amanda Saenz

Account Manager: Ernesto Adduci, Pablo Miro

Planning: Ana María Matta

Production Company: Personal Music

Music Producer: Alberto Slezynger

Producer: Vanessa Lozano

Sound Studio: Personal Music

Sound Engineer: Luis Gómez

Singers: Danielle Krause, George Dale Kitchell

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