Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Direct Marketing

Aspire: Aspire Stories - Sheikes story


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Aspire, the UK charity that supports people who have suffered devastating spinal cord injuries, has launched a direct marketing campaign to increase brand partnerships.

Created by JWT London, the activity takes the form of illustrations which tell the true stories of people that Aspire has helped. The three executions run across email and target Brand Marketers within Sport, Automotive and Male Grooming categories. The aim is for Aspire to open a conversation with the recipient of the emails in order to build brand partnerships.

The three stories are delivered as hand illustrated, scrollable emails, which invite recipients to scroll through and play a part in revealing each new line in the story. The recipient is then given a sense of their power to make a difference to the wheelchair users Aspire supports.
Credits Other credits

Illustrators:



Ryan Andrews - Andy's Story

Paul Paetzel - Luke's Story

Sarah Maycock - Sheike's Story



Project Manager: Ivana Djordjevic



Developers: Aleksej Kozlov and Dave Morgan



Account team: Damian Ettish and Julia Franks

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news