Interactive
Clemenger BBDO Sydney: Mimeisthai
What if you could trend a topic by simply speaking? No smartphone, no laptop, no tablet, but based on what people are saying to each other in real-time?
TEDxSydney briefed Clemenger BBDO Sydney to create an experience bringing to life the event's theme: Real. Live. Now. 'Mimeisthai', did just that.
Premiering at TEDxSydney on Saturday May 26, the one-off installation visualised the flow of ideas around the room in real time. Think of it as trending topics 'in real life'.
How? Parabolic microphones were placed around the room so they could capture the hundreds of conversations taking place amongst the audience of 900 thought leaders in the auditorium at TEDxSydney.
Mimeisthai's algorithm isolated and analysed the conversations, bringing them to life. Key phrases then appeared as graphic art on the main screen, visualising the spread of ideas across the room.
TEDxSydney briefed Clemenger BBDO Sydney to create an experience bringing to life the event's theme: Real. Live. Now. 'Mimeisthai', did just that.
Premiering at TEDxSydney on Saturday May 26, the one-off installation visualised the flow of ideas around the room in real time. Think of it as trending topics 'in real life'.
How? Parabolic microphones were placed around the room so they could capture the hundreds of conversations taking place amongst the audience of 900 thought leaders in the auditorium at TEDxSydney.
Mimeisthai's algorithm isolated and analysed the conversations, bringing them to life. Key phrases then appeared as graphic art on the main screen, visualising the spread of ideas across the room.
- Category Corporate identity
- URL http://dataport.com.au/tedx/experience
- Client TEDxSydney
- Agency Clemenger BBDO
- Country Australia
- Uploaded 31 May, 2012
- Executive Creative Director
Paul Nagy - Creative Director
James Theophane - Assoc Creative Director
Luke Hawkins - Copywriter
Rees Steel - Copywriter
Joel Hauer - Executive Producer
Denise Mckeon
Executive Creative Director: Paul Nagy
Director: James Théophane
Executive Producer: Denise McKeon
Copywriters: Rees Steel and Joel Hauer
Programmer: Justin James Claydon
Data Visualisation: Small Multiples
Sound Engineer: Anthony Tiernan
User Experience: Claire Alexander
Web Development: John Knutsson & Joshua Brown
Infrastructure: Viocorp
Capture: Jonathan Gerard and Crystal Rata
Programming: Kyle McDonald – Clouds Are Looming
Online and Animation - Toby Royce
Editor - Lucas Vazquez
Sound Designer - Anthony Tierman
With special thanks to all at TEDxSydney, Buildings and Mountains for their track ‘Fall Moon’ and Clemenger BBDO Sydney creative directors Rebecca Carrasco, Luke Chess and Michael Dole.
