Anti-Smoking: Mum

Description
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Creative Commentary
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Nicotine is one of the most addictive substances on earth. This is the first time that addiction has been used to highlight the inherent dangers of smoking. Over 12 million adults are currently hooked on cigarettes, and the average smoker needs over 5,000 cigarettes a year. All smokers know that cigarettes are bad for you, but by focusing on the addictive properties we show how cigarettes control every smoker's life.
But there is a way smokers can free themselves from this habit. A dedicated website- getunhooked and helpline have been set up to explain to smokers the many ways that smokers can give up.
The advertising has had a huge impact on smokers and significantly increased the number of smokers who are seeking ways to stop.