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Reynolds Wrap Aluminum Foil: Create Real Magic


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The Reynolds Wrap® brand is iconic, but cooking habits have changed from generation to generation. Millennial Moms need a reintroduction to the many benefits of aluminum foil. We created a campaign that shows busy moms how they can easily make (and clean up) delicious "real food" on an everyday basis by using Reynolds Wrap® Aluminum Foil. This message is told via a unique cast of characters, made from foil, that come to life to prep and cook dinner. The group is led by an endearing character that we like to call "Reynold".

The media plan was developed by MPG to reach the Millennial Mom - with Cable activations and a large Digital effort to drive engagement and demonstrate everyday meal solutions.
Credits Other credits

FORMAL CLIENT NAME: Reynolds Consumer Products

CAMPAIGN TITLE: Create Meal Magic

EXECUTION TITLE: Reynolds/Meal Magic

AGENCY: Euro RSCG Chicago

WHERE DID THIS AIR? Cable and Network TV, and Digital

CHIEF CREATIVE OFFICER: Jason Peterson

CREATIVE DIRECTOR(s): Bill Rogers

SENIOR ART DIRECTOR(s): Jason Tisser

SENIOR COPYWRITER(s): Regan Kline

FLASH DESIGNER: Joe Shoor, Brian Wilson

EXECUTIVE INTEGRATED PRODUCER: Peter Feldman

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PRODUCTION COMPANY & CITY: Laika: Portland, OR

DIRECTOR: Kirk Kelley

EXECUTIVE PRODUCER (PRODUCTION CO): Jenny Grayson

PRODUCER (PRODUCTION CO): Jenny Grayson

LINE PRODUCER, live action: Elliot Freeman

DIRECTOR OF PHOTOGRAPHY: Chris Peterson

POST PRODUCTION & CITY: Laika/ House, Portland

EDITORIAL COMPANY & CITY: Laika/house, Portland

EDITOR: Steve Miller

Flame Artist: Rex Carter

MUSIC COMPANY & CITY: Stimmung, New York

MUSIC PRODUCER: Stimmung Producers- Kristina Iwanklw, Megan Campbell

COMPOSER: Robert Miller

ARRANGER: Robert Miller

SOUND DESIGN COMPANY & CITY: Stimmung, LA

SOUND DESIGNER: Reinhardt Denke

ANIMATION COMPANY & CITY: Laika, Portland

VISUAL EFFECTS COMPANY & CITY: Laika , Portland

VISUAL EFFECTS EDITOR: Steve Miller

VISUAL EFFECTS PRODUCER: Jenny Grayson

MEDIA AGENCY: MPG

MEDIA DIRECTOR: Vanessa Watts

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